Gift Cards Compared to Cash

Every year Incentive magazine conducts their “Gift Card IQ” research.  One of the questions surveyed was how effective gift cards are compared to cash.

Following is a recap of that research and a comparison of those same questions to 2015.

Question	2016	2015
Gift Cards are More Effective than Cash	40.6%	33.9%
Gift Cards are Equally Effective as Cash	34.3%	40.3%
Gift Cards are Less Effective than Cash	9.8%	3.4%
Do Not Use Cash Rewards	15.3%	22.4%

There was a time, not so long ago that cash was considered king in the recognition and employee engagement field.  Today it is almost non-existent.

Here's just a few of the over 500 gift card brands that we use in our systems:

If you are sourcing your gifts cards and want to view a gift card system that has $ for $ pricing with NO FEE and allows your participant to redeem for over 500 of the most popular brands of gift cards in the country, Ultimate Choice could be the answer.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net