End of the year research conducted by Incentive Magazine shows that businesses are spending more on corporate gifts and giving them on more occasions. Gift cards consistently show the highest usage by over 50% higher than the next closest category of corporate gifts used. Customers and employees remain the most mentioned gift recipients.
Obviously when the economy is solidly in the “improved”
column from the last few years of showing relatively flat growth, businesses
are spending more on corporate gifts. Interesting, the number of respondents
who say their firms give out the most expensive gifts are up significantly.
Some of the data from this report is shown here:
$$ Per Recipient
|
2016
|
2015
|
Less than $25
|
19.5%
|
27.2%
|
$25 to $49
|
23.6%
|
23.2%
|
$50 to $99
|
26.6%
|
23.6%
|
$100 to $299
|
17.9%
|
19.9%
|
$300 to $999
|
6.2%
|
4.8%
|
$1000 & up
|
6.2%
|
1.3%
|
How Have Your Budgets Changed Over the Past Two Years?
Budget Change
|
2016
|
2015
|
Spending more
|
27.4%
|
20.6%
|
Spending less
|
21.0%
|
30.4%
|
Spending the same
|
51.6%
|
49.0%
|
Which Type of Corporate Gift Do You Use?
Type of Gift
|
2016
|
2015
|
Gift Cards
|
67.7%
|
67.8%
|
Apparel
|
40.0%
|
38.8%
|
Office Accessories
|
36.4%
|
36.8%
|
Electronics
|
34.4%
|
32.2%
|
Food
|
32.8%
|
37.0%
|
Writing Instruments
|
25.1%
|
29.5%
|
Books, Movies, Music
|
22.6%
|
26.4%
|
Leather Goods
|
22.1%
|
15.9%
|
Wine & Spirits
|
21.5%
|
25.6%
|
Watches
|
19.5%
|
14.5%
|
Who Are Your Corporate Gift Recipients
Recipients
|
2016
|
2015
|
Customers
|
67.18%
|
68.3%
|
Employees
|
66.15%
|
69.1%
|
Prospects
|
16.92%
|
19.3%
|
Suppliers
|
12.31%
|
22.6%
|
Other
|
6.15%
|
8.6%
|
Stockholders
|
4.1%
|
5.4%
|
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