Tuesday, June 13, 2017

Corporate Gift Budget Research


End of the year research conducted by Incentive Magazine shows that businesses are spending more on corporate gifts and giving them on more occasions.  Gift cards consistently show the highest usage by over 50% higher than the next closest category of corporate gifts used.  Customers and employees remain the most mentioned gift recipients.

Obviously when the economy is solidly in the “improved” column from the last few years of showing relatively flat growth, businesses are spending more on corporate gifts. Interesting, the number of respondents who say their firms give out the most expensive gifts are up significantly.

Some of the data from this report is shown here:

How Much Do You Spend on Average for Corporate Gifts?  
                                       

$$ Per Recipient
2016
2015
Less than $25
19.5%
27.2%
$25 to $49
23.6%
23.2%
$50 to $99
26.6%
23.6%
$100 to $299
17.9%
19.9%
$300 to $999
6.2%
4.8%
$1000 & up
6.2%
1.3%

How Have Your Budgets Changed Over the Past Two Years?




Budget Change
2016
2015
Spending more
27.4%
20.6%
Spending less
21.0%
30.4%
Spending the same
51.6%
49.0%

Which Type of Corporate Gift Do You Use?

Type of Gift
2016
2015
Gift Cards
67.7%
67.8%
Apparel
40.0%
38.8%
Office Accessories
36.4%
36.8%
Electronics
34.4%
32.2%
Food
32.8%
37.0%
Writing Instruments
25.1%
29.5%
Books, Movies, Music
22.6%
26.4%
Leather Goods
22.1%
15.9%
Wine & Spirits
21.5%
25.6%
Watches
19.5%
14.5%

Who Are Your Corporate Gift Recipients

Recipients
2016
2015
Customers
67.18%
68.3%
Employees
66.15%
69.1%
Prospects
16.92%
19.3%
Suppliers
12.31%
22.6%
Other
6.15%
8.6%
Stockholders
4.1%
5.4%

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