Corporate Gift Budget Research

End of the year research conducted by Incentive Magazine shows that businesses are spending more on corporate gifts and giving them on more occasions.  Gift cards consistently show the highest usage by over 50% higher than the next closest category of corporate gifts used.  Customers and employees remain the most mentioned gift recipients.

Obviously when the economy is solidly in the “improved” column from the last few years of showing relatively flat growth, businesses are spending more on corporate gifts. Interesting, the number of respondents who say their firms give out the most expensive gifts are up significantly.

Some of the data from this report is shown here:

How Much Do You Spend on Average for Corporate Gifts?  
                                       

$$ Per Recipient	2016	2015
Less than $25	19.5%	27.2%
$25 to $49	23.6%	23.2%
$50 to $99	26.6%	23.6%
$100 to $299	17.9%	19.9%
$300 to $999	6.2%	4.8%
$1000 & up	6.2%	1.3%

How Have Your Budgets Changed Over the Past Two Years?

Budget Change	2016	2015
Spending more	27.4%	20.6%
Spending less	21.0%	30.4%
Spending the same	51.6%	49.0%

Which Type of Corporate Gift Do You Use?

Type of Gift	2016	2015
Gift Cards	67.7%	67.8%
Apparel	40.0%	38.8%
Office Accessories	36.4%	36.8%
Electronics	34.4%	32.2%
Food	32.8%	37.0%
Writing Instruments	25.1%	29.5%
Books, Movies, Music	22.6%	26.4%
Leather Goods	22.1%	15.9%
Wine & Spirits	21.5%	25.6%
Watches	19.5%	14.5%

Who Are Your Corporate Gift Recipients

Recipients	2016	2015
Customers	67.18%	68.3%
Employees	66.15%	69.1%
Prospects	16.92%	19.3%
Suppliers	12.31%	22.6%
Other	6.15%	8.6%
Stockholders	4.1%	5.4%

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