Gift cards are
used to attain many corporate objectives According to ongoing research done by
the Incentive Research Foundation, following is a list of the main reasons
given by companies using gift cards
|
Primary
Objectives for Using Gift
Cards |
Ave.
% of Responses |
|
Recognize individual or team performance |
75.5% |
|
Boost morale |
57.9% |
|
Increase or maintain sales |
46.4% |
|
Build employee loyalty/trust |
35.7% |
|
Build customer loyalty/trust |
32.9% |
|
Improve customer service |
31.4% |
|
Foster teamwork |
25.7% |
|
Improve safety/reduce accidents |
25.4% |
|
Start/maintain business relationships |
15.7% |
|
Improve employee health/reduce
insurance costs |
14.5% |
|
Create new markets |
11.4% |
|
Other |
3.6% |
If you want a
truly successful recognition or incentive program, be award neutral in your
decision of what awards to use in your program.
When you provide the awards that your people want, they work harder to
achieve your objectives in order to attain them.
