How to Design a Great Corporate Gift Program

Can you think of the perfect business gift?  If it is the perfect gift for you, will it be a perfect gift for others?  Have you ever received the perfect business gift?  When you receive gifts what do you do with them?  Put them on display, use them if they have utility value, put them in a drawer, consume them, immediately put it into the re-gift pile, or worse, give it to someone else, relegate it to the yard sale box, or worse yet just throw it away?

The problem is that giving a meaningful business thank you gift to an employee, a key vendor or a client, one that is truly appreciated, isn’t as easy as it may have been.  We’ve seen lots of them come and go over the years, some stay gone, some reappear after a time, some seem to be always likeable and come around every year.  Many just get set aside and forgotten, or worse

But it’s the thought that counts, right?  You get pluses for just giving the gift, regardless of how it is received by the recipient.  You hear about the ones they liked, not so much for the ones they didn’t.  Regardless, you got it done; it’s off the checklist until you have to go through it next year.  We’ve all been in that predicament; we all go through endless searching for just that one gift that will be a hit.  We all do because we want to thank our most valued people over the holidays.

After going through the process for over 40 years, I am convinced that you really can’t go wrong with what you choose use as a gift, (well, maybe some are ridiculous) as long as it is given with true appreciation and you show that appreciation in the quality (not necessarily high cost) communication, making it something personal, and giving a choice.

Believe it or not, according to Incentive Magazine, the largest singletype of business gifts by over 65% are gift cards, and of those, the most popular gift card systems that allow the recipient to choose from the hundreds of gift cards available in the country.  And as about 50% of the business gifts given are under $50, gift cards are ideal and very cost effective.

Just remember, that in business one thing has not changed: the value of recognition of people for a job well done. No matter how fast technology races us along, it will never replace good relationships. People will always remain the foundation of any successful business.

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