How and why did gift cards become the dominate employee award in corporations today? First because they are ubiquitous and people of any age group or ethnicity love them, and two because they provide the best value and choice of any other award. Following are some of the ways they are used and why incentive planners like them so much.
How Are They
Used?
- To recognize performance 70.2%
- As sales incentives 48.6%
- As business gifts 29.3%
- As non-sales recognition awards 30.4%
- As spot rewards 30.4%
- As years of service awards 47.6%
- For consumer promotions 14.9%
- As safety awards 9.9% • As dealer incentives 9.4%
- Wellness programs 6.6%
- To start/maintain business relationship (referrals) 6.1%
- Ease of administration
- Broad audience appeal
- Redemption & flexibility
- Perceived value Cost effectiveness
- Lasting appeal
- Backend ROI Tracking
Click here for a one page flyer on our five delivery methods to use gift cards in your company.
