Tuesday, February 25, 2020

What Does It Take to Become One of the “100 Best Companies”?



The “100 Best Companies to Work For” list is administered by an organization called the Great Place to Work Institute, which accordingly calls itself the “global authority on workplace culture.”  We thought that sounded a little arrogant until we looked into the steps you have to take and the investment in time and money you have to make to be on the list.
To be considered, companies have to go through a strenuous application process which includes an extensive heavily-weighted employee engagement survey, and as many as 15 open-ended essay questions on topics like trust, values, and communications. From what we could determine the questions we very comprehensive, compelling and complex.
The Best Companies Had These Attributes.
Just about all every company has a mission statement, but in the “Best” ones the mission is not just a statement—it’s—well, a mission. These organizations know just what they do better than anyone else, and employees understand exactly where they fit in this picture. They know not only what they are doing, but why.
Values are taken seriously.
The “Best” take corporate values seriously and the employees are rewarded for living the values. Leaders at every level are held accountable for modeling them. In some cases, employees even have a hand in developing or refining them.
Communication is king.
At 100 Best Companies, communication is multi-faceted and multi-directional. It’s happening all the time, both formally and informally. Leaders talk—candidly—about what’s going on. Perhaps more important, leaders listen. And employees from the bottom-most position on up know if they have an idea, it will be taken seriously.
Compensation is fair and inclusive.
At 100 Best Companies, having competitive compensation is just a starting point. Pay policies are transparent and even-handed. They are regularly analyzed and adjusted to ensure equity across gender, race, and more. Profit-sharing is common and applies to employees at every level, regardless of their role. Benefits policies are similarly not stratified  but any policy differences are not based on role or pay structure (i.e., hourly vs. salaried).
 “Thanks” is not a four-letter word.
The best organizations recognize employees for their hard work, cultivating both formal and informal cultures of recognition. There are awards ceremonies, trophies, and prizes. Rewards are often thoughtful and creative, like a day off at the end of busy season, or ice cream for all when that big account is clinched. Managers are expected to thank employees early and often, and teams are encouraged (and often funded) to celebrate their successes. Perhaps most importantly, when the organization has a win, everyone celebrates it.
Careers matter.
“Training and development” is not just a department it’s a way of life. Every employee can see clear options for advancement and clear paths for getting there; development planning is personalized, and a decent amount of resources go into supporting it
So do personal lives.
100 Best Companies understand the work-life balance. Employees have the flexibility to do their work where and when they see fit, without rebuke. Workloads are reasonable, and long hours and weekend work are done by choice, rather than the rule. Employees are given the paid time they need to grow and care for their families. Other supports are in place as well: back-up dependent care programs, concierge services, lactation support, adoption/surrogacy reimbursement and so on.
Cost and Benefit
Research has shown that not every 100 Best company models every single one of these traits. But many of them get surprisingly close. And most of these companies are highly ranked in their industry. However we have not found any empirical research to show the correlation of financial performance to making the list.  When considering applying to be the “Best” you should consider putting together a good cost benefit analysis.