Primary Objectives of Gift Card Award Programs

The “2016 Gift Card IQ” research conducted by Incentive magazine was recently released.  Following are the results to the question of “What are your primary objectives for using gift cards? 

Following is a recap of that research and a comparison of those same questions to 2015.

Answers	2016	2015
Boost Morale	65.7%	61.7%
Improve Performance	47.6%	56.0%
Build Employee Trust/Loyalty	44.8%	42.9%
Increase or Maintain Sales	33.6%	34.9%
Foster Teamwork	31.5%	23.4%
Build Customer Loyalty	30.1%	26.3%
Improve Customer Service	23.8%	28.6%
Start or Maintain Business Relationships	16.8%	20.6%
Improve Safety	9.8%	12.0%
Create New Markets	9.1%	6.3%
Improve Employee Health	8.4%	10.3%
Other	7.0%	4.0%

If you are sourcing your own gifts cards and want to view a gift card system that has $ for $ pricing with NO FEE and allows your participant to redeem for over 500 of the most popular brands of gift cards in the country, please let usknow.

 Here's just a few of the over 500 gift card brands that we use in our systems.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net

  

Gift Cards Compared to Cash

Every year Incentive magazine conducts their “Gift Card IQ” research.  One of the questions surveyed was how effective gift cards are compared to cash.

Following is a recap of that research and a comparison of those same questions to 2015.

Question	2016	2015
Gift Cards are More Effective than Cash	40.6%	33.9%
Gift Cards are Equally Effective as Cash	34.3%	40.3%
Gift Cards are Less Effective than Cash	9.8%	3.4%
Do Not Use Cash Rewards	15.3%	22.4%

There was a time, not so long ago that cash was considered king in the recognition and employee engagement field.  Today it is almost non-existent.

Here's just a few of the over 500 gift card brands that we use in our systems:

If you are sourcing your gifts cards and want to view a gift card system that has $ for $ pricing with NO FEE and allows your participant to redeem for over 500 of the most popular brands of gift cards in the country, Ultimate Choice could be the answer.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net