The
“2016 Gift Card IQ” research conducted by Incentive
magazine was recently released.
Following are the results to the question of “What are your primary
objectives for using gift cards?
Following
is a recap of that research and a comparison of those same questions to 2015.
Answers
|
2016
|
2015
|
Boost
Morale
|
65.7%
|
61.7%
|
Improve
Performance
|
47.6%
|
56.0%
|
Build
Employee Trust/Loyalty
|
44.8%
|
42.9%
|
Increase
or Maintain Sales
|
33.6%
|
34.9%
|
Foster
Teamwork
|
31.5%
|
23.4%
|
Build
Customer Loyalty
|
30.1%
|
26.3%
|
Improve
Customer Service
|
23.8%
|
28.6%
|
Start
or Maintain Business Relationships
|
16.8%
|
20.6%
|
Improve
Safety
|
9.8%
|
12.0%
|
Create
New Markets
|
9.1%
|
6.3%
|
Improve
Employee Health
|
8.4%
|
10.3%
|
Other
|
7.0%
|
4.0%
|
If
you are sourcing your own gifts cards and want to view a gift card system that
has $ for $ pricing with NO FEE and allows your participant to redeem for over
500 of the most popular brands of gift cards in the country, please let usknow.
Here's just a few of the over 500 gift card brands that we use in our systems.
For more
information on Ultimate Choice Inc.’s products or services or other white
papers please contact us at Ultimatechoiceinfo@cox.net
No comments:
Post a Comment