RVOLPC
is an acronym coined by Dr. Brooks Mitchell of the University of Wyoming and
founder of Snowfly, an incentive company specializing in gamification. RVOLPC stands for Readily Verifiable On-Line
Price Comparison.
After
years of study within the behavioral sciences field and firsthand experience in
implementing incentive programs, Dr. Mitchell soon learned (as we have) that
the traditional merchandise awards used in the incentive industry are extremely
overpriced and the companies that use them run the risk of having unhappy
participants, which can result in de-motivation.
With
RVOLPC it is easy for your employees to compare prices of your awards on-line
and
determine the real value. Even with
points based applications where the reward company attempts to hide the
pricing, it’s not too difficult for an industrious web surfer to uncover the
price. Rest assured that not long after
that all the employees know about it as well.
Do you think they will be satisfied with a wide screen TV that cost them
(you) $2000, when they see it all day at Best Buy for $699?
There are definitely negative consequences of having an incentive or recognition award that
is priced higher than even the highest retail are.
Your
employees start to question many things about the program value. They see the company wasting money at a time
when budgets could be scarce.
With
more and more millennials now in the workforce, the use of technology is almost
inbred. They are more than comfortable
on the web, and can easily become disgruntled when think their company is
wasting money.
Overpriced
merchandise awards are a fact in the award industry. You can see them in any loyalty program
you participate in. If you are bound to
use some of these types of merchandise systems in your incentive or recognition
effort (especially long term years of service programs) you might want to
consider giving your employees a gift card option. Your merchandise award supplier will fight
you on this with a lot of hocus-pocus about trophy value, but your employees
know better. When employees have a
choice of gift cards over merchandise awards, they choose merchandise over 90%
of the time.
For more
information on Ultimate Choice Inc.’s products or services or other white
papers please contact us at Ultimatechoiceinfo@cox.net