What does holiday shopping have to do with recognition awards? It is the best time of the
year to prove to recognition specialists that giving your employees a choice of any award they want it is a key
to the success of your program.
This holiday season sales are expected to be in excess of
$655 billion. Online Black Friday sales
alone exceeded $3 billion! So what did
they buy and where did they buy it? You name it, anywhere and everywhere. Certainly the national bricks and mortar retailers
and their websites got the lion share of the sales, but many regional retailers
had millions in sales as well. In
addition the online-only companies achieved huge sales as well, the foremost
being Amazon.
Our point, when you plan an incentive program, it is
virtually impossible to pick the handful of retailers or merchandise items that
will appeal to your entire workforce, so why try.
Almost all incentive
studies have shown that gift cards are the most popular and effective options
within the safety incentive category. Over 80% of respondents to Incentive
Magazine’s “Gift Card IQ” survey are currently using gift cards in their reward
programs.
Some gift card suppliers
would like YOU to choose which gift cards to offer in your incentive programs
and will recommend what gift card brands would be most effective based on the
unique composition of your employee base. That may be one way to do it, we
however think you should give that option to your employees and let them choose
the one they want.
As mentioned, it is
virtually impossible to pick the handful of card brands that will appeal to all
your employees. Use a gift card system
that will allow them to choose from a much larger list of brands that comprises
over 95% of all retail sales. Then you
will have an incentive with far greater motivational appeal.
For more information on Ultimate Choice Inc.’s
products or services or other white papers please contact us at
Ultimatechoiceinfo@cox.net
