Satisfied Employees and Great Customer Experience?

Many companies have come to realize that it’s the employees who make the difference.  All the money spent on research, design, innovation, marketing loyalty etc can go right down the drain when the experience at the point of sale is less than desired.  We all like to trade at places where we feel important, and valued for our business, and our inter action with the employee, whether in person, on the phone, or digitally, can make or break that relationship. 

Numerous studies over the years show a strong positive relationship between employee satisfaction and customer satisfaction. Satisfied employees help produce satisfied customers… conversely, low employee satisfaction and overall low employee morale can negatively affect company operations greatly, causing dissatisfied customers and hurt profitability.

An extraordinary employee experience is the basis for a successful customer experience.  Consider it this way. Your employees are your brand.  If you have a brand promise, it’s your employees who are responsible for fulfilling that promise.  Think of the billions spent in implementing a world-class customer

service effort.  Then compare that to the budgets invested in recognizing and reward your employees who make that world-class customer service effort a success.  Is it really a fair comparison?  Your employees will deliver a customer experience that matches their own experience in your organization. 

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net