Tuesday, June 12, 2018

Why Use Non Cash Awards



Just about every year the incentive industry comes out with some kind of survey, report or article on why you should use non-cash awards in your recognition and incentive programs.  Their most recent research leaves little room to dispute the fact that a well-conceived, well-run incentive, recognition, or reward program improves productivity and performance.

For a variety of reasons, non-cash has slowly become the dominant reward for non-sales employee recognition and incentive programs.  According to the Incentive Research Foundation, one study found that after six months of well-designed program companies will see average performance gains of 44 to 48 percent in productivity. Within this research, there was evidence that non-cash rewards work better than cash.

There has always been debate surrounding the best use of different types of rewards (intrinsic, extrinsic, cash or non-cash) but there is little debate as to whether rewards work to increase productivity.  While studies today focus on the emerging approach and the principles of award program design the discussion
that emphasizes the use of cash and tangible non-cash rewards as symbols of recognition remains important, possibly even more so.

The recent study that discusses the cash/non-cash question quite extensively is titled “Award Program Value and Evidence.”  It is by far the best discussion we have ever seen on the subject.  While it covers territory that we have been discussing for years, it goes a lot deeper into those with sound psychological reasoning non-cash works so well. 

Executive management expects their investments in incentive, reward, and recognition programs to produce some return on investment.  This study presents a strong case for using non-cash reward programs to motivate employees and practical advice on how to measure the success of these programs to ensure goals are met.

You can download a copy of this study here.

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