In the fall of 2009, Incentive Magazine compared the effectiveness of gift cards to traditional merchandise awards in employee recognition programs. Following are the results of that study.
|
How
Effective Are Gift Cards Compared
to Merchandise |
%
of Responses |
|
More effective than merchandise |
64.7% |
|
Equally as effective as merchandise |
24.5% |
|
Less effective than merchandise |
2.2% |
|
Do not use merchandise awards |
8.6% |
The Incentive
Research Foundation has conducted this study every year since 2009, and the results
have been very similar. In fact, the
data has been within +/- 5% of the original research. This is not surprising to those of us who implement
gift cards award systems in companies.
Gift cards have grown to be the single largest employee award in the industry.
- Gift Cards aree easy to administer
- Gift Cards give your employees the award they want not
the one you think they want.
- With Gift Cards virtually all of your recognition budget gets into the hand of your employees, where it belongs.
Gift cards are
more effective than traditional merchandise awards for two simple reasons: they provide the greatest choice at the
greatest value to both the client and the award winner. Nothing else even comes close. Read more about why gift cards are the #1
incentive award.
