Many people in the incentive industry will say that cash as
an award doesn’t motivate as well as non-cash.
Frankly to say that cash doesn’t motivate is disingenuous. It is
innately tied to our perceptions of reward as a universal motivator in this
country. It is easy to use, easy to
distribute, and fulfills many of the needs that people have. In difficult economic times it can certainly
be very motivating.
However, there are two sides to using cash as a motivator,
and to understand when to use cash and when to use alternative awards requires
an understanding of both sides.
Over the years we have spent a great deal of time
researching cash and non cash as an employee or sales award and have come up
with at least eight reasons why non cash may be a better choice when attempting
to motivate and award employees.
All too often when faced with the choice of choosing an
award in a program designed to change behavior, the planners immediately go to
cash thinking that it is the best way. There
are times, especially when the objective is to increase sales performance, when
cash may not be the best award and in fact may not motivate at all. In the least, research has shown that it
takes 3 times more cash than other rewards to receive the same results. That reason alone may be sufficient to
investigate other reward options.
For a systematic and thorough review of the features and
benefits of cash and non cash please click here.
For more
information on Ultimate Choice Inc.’s products or services or other white
papers please contact us at Ultimatechoiceinfo@cox.net
