The
National Retail Federation reported that gift cards have been the #1 requested
gift card for more than 10 years. This
year, according to the research, gift cards are still the #1 item and clothing
the #2
- A gift card study by InComm, who drew responses from almost 2500 US consumers, found the following interesting data about shopper behavior for the 2018 holiday season ahead:
- Consumers plan to purchase on average seven gift cards for their immediate families. That fact alone suggests the gift cards are not an impersonal gift.
- Respondents also plan to purchase two gift cards for friends and neighbors, two for teachers and coaches and one for a co-worker.
- Where there is a strong relationship between the giver and the recipient 86% of respondents indicated that the when they receive a specific gift card, it is for brand that they like
- Pairing a gift card with another item for the recipient is an increasing trend among holiday shoppers that is leading to incremental sales for retailers. 66% of respondents indicated they will give their gift cards in personalized greeting cards or combined with another item. 12% said they would give a card with a homemade item.
People
Want the Holiday Experience
Brick-and-mortar
stores will be the primary location where consumers plan to do their holiday
shopping. 50% expect to do nearly all of their holiday shopping in-store, an additional 35.1% plan to do a moderate
amount in store and only 1.3% will not do any in-store holiday shopping.
When asked what they liked about shopping in
person, 40% s said that the activity gets them in the holiday mood, and 21% indicated they enjoyed the festive decorations,
displays and sounds of the season found in stores.
For more information on
Ultimate Choice Inc.’s products or services or other white papers please
contact us at Ultimatechoiceinfo@cox.net
