Holiday Shopping and Recognition Awards

What does holiday shopping have to do with recognition awards?  It is the best time of the year to prove to recognition specialists that giving your employees a choice of any award they want it is a key to the success of your program. 

This holiday season sales are expected to be in excess of $655 billion.  Online Black Friday sales alone exceeded $3 billion!  So what did they buy and where did they buy it? You name it, anywhere and everywhere.  Certainly the national bricks and mortar retailers and their websites got the lion share of the sales, but many regional retailers had millions in sales as well.  In addition the online-only companies achieved huge sales as well, the foremost being Amazon.

Our point, when you plan an incentive program, it is virtually impossible to pick the handful of retailers or merchandise items that will appeal to your entire workforce, so why try.

Almost all incentive studies have shown that gift cards are the most popular and effective options within the safety incentive category. Over 80% of respondents to Incentive Magazine’s “Gift Card IQ” survey are currently using gift cards in their reward programs.

Some gift card suppliers would like YOU to choose which gift cards to offer in your incentive programs and will recommend what gift card brands would be most effective based on the unique composition of your employee base. That may be one way to do it, we however think you should give that option to your employees and let them choose the one they want.

As mentioned, it is virtually impossible to pick the handful of card brands that will appeal to all your employees.  Use a gift card system that will allow them to choose from a much larger list of brands that comprises over 95% of all retail sales.  Then you will have an incentive with far greater motivational appeal.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net