Friday, September 9, 2016

How Effective Are Gift Cards As Recognition Awards?


According to recent research on gift cards published by Incentive Magazine 97.6% of all incentive users reporting felt that gift cards were effective, very effective or extremely effective.  Actual research results were:

The diversity of today’s workforce demands something different from the same traditional merchandise awards that were used for their parents and grandparents.

Total Effectiveness of Gift Cards as Employee Awards

% of Responses
Effective
17.6%
Very Effective
48.85%
Extremely Effective
31.2%

By any measure, gift cards are the most effective recognition award for two simple reasons:  
  • They provide the greatest choice and value for the award winner
  • Unquestionably they give the client the most cost effective means to recognize performance  

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net

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