According to recent research on gift cards published by
Incentive Magazine 97.6% of all incentive users reporting felt that gift cards
were effective, very effective or extremely effective. Actual research results were:
The diversity of today’s workforce demands something
different from the same traditional merchandise awards that were used for their
parents and grandparents.
Total Effectiveness of Gift Cards as
Employee Awards
|
% of Responses
|
Effective
|
17.6%
|
Very Effective
|
48.85%
|
Extremely Effective
|
31.2%
|
By any measure, gift cards are the most effective
recognition award for two simple reasons:
- They provide the greatest choice and value for the award winner
- Unquestionably they give the client the most cost effective means to recognize performance
For more
information on Ultimate Choice Inc.’s products or services or other white
papers please contact us at Ultimatechoiceinfo@cox.net
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