The Linchpin Between Employee Engagement and Customer Satisfaction

For years many of us have understood that employee recognition and awards have had a great deal to do with employee engagement and results.  Since the 1950’s the award industry has been connecting the dots and motivating the relationship between the customer and corporate employees. They were engaging employees to provide the best customer service they could….and it worked for many clients

Yet, employee engagement is now a field that is inundated with consultants and solution providers whose approach to improving engagement runs the gamut of satisfaction research, communications, real time measurement, new technology, training, leadership coaching, assessment, etc.  The one thing that is almost always left out of the equation by these suppliers is the rewards and recognition system combined with the analytical tools to deploy it in an audit-able manner.

We pondered the “why have rewards been left out of this equation” question for a long time.  And in our opinion, the main reason that these award companies missed the boat on this was because they put all their eggs in the “making their money by selling the awards” basket.  It was a simple matter of math.  If the client had $3 million to spend on the engagement problem, about 80% of it was spent on the awards after the fact, and the other 20% on the communications, research, feedback and training.  Even though these companies had highly skilled professionals in these ancillary areas, they often priced them at cost (or even lower) to be in a better position to compete for the award business. These traditional firms are known in the trade as “incentive companies.” 

If the linchpin between employee engagement and customer satisfaction is reward and recognition, the industry still has a long way to go to inform corporate America of it.  Recent incentive industry research shows that over 70% of companies use the award industry just for the awards.  They purchase the other needs of communications, feedback, training etc. from other providers, or do it themselves.

If you need expertise on how to drive employee engagement to achieve corporate results, you might try an incentive company.  They have been basing their success on the successful achievements of these programs for years.   

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net