Gift cards as we know them became popular in the early 1980’s and actually started to be used in employee award programs only a few years after that.
The development of the gift card
has been a blessing for anyone who wants to award and recognize employees. If you think you can find the perfect award
that fits every employee you can’t. Unless you only have a handful of
employees, you won’t know each of them well enough to offer an award that suits
them, at that time. And we've learned that one size really doesn't fit all.
Employee award gift cards have
grown in popularity faster than anything else in the award industry. In the retail world the growth has been
exponential. In 2004 we spent $20
billion in gift cards and that has grown to over $100 billion annually. Today it is hard to find company that doesn’t
use gift cards somewhere in their recognition mix.
Gift cards have gone from being
considered impersonal gifts to being the most thoughtful gift of all. The gift card is a sign of the times - tastes
change quickly, options should remain open, and when you use gift cards for
employee awards, you’ll always be giving them the award that they want.
Research shows that:
- 93% of U.S. consumers purchase or receive a gift card annually
- Consumers spend an average of $213/year on gift cards
- 83% of corporations use gift & prepaid cards for employee incentives
For more
information on Ultimate Choice Inc.’s products or services or other white
papers please contact us at Ultimatechoiceinfo@cox.net
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