Rewarding
and recognizing employees for performance has been in the business world since
the beginning of the 20th century.
With the unprecedented changes to our workforce due to the pandemic, recognizing
employees and thanking them for their efforts has never been more important.
A
review of employee research and studies done over the last few years gives us a
wonderful perspective of the many of the reasons that employee recognition does
matter. It is a significant strategy to
employ especially at times like this when getting the right employees on the
job and then motivating them to perform in the manner to achieve our
objective. There is no better time to
make sure you use recognition to attract and engage your employees.
Some
reasons to remember why employee recognition does matter are:
Recognition
helps to relieve this workload stress. Due to the pandemic, many U.S.
companies took cost-cutting actions that involved some sort of reduction in
force, oftentimes increasing the workloads of existing employees, freezing
salary increases, and reducing bonuses.
Recognition
helps to foster engagement. Gallup did a study that showed engaged
employees are more productive, profitable and more customer-service-focused and
more likely to stay on the job.
Recognition
drives higher return to shareholders. A
Watson Wyatt study showed that companies with effective recognition programs
realized a median return to shareholders about double what companies without
recognition programs achieved.
Employee
recognition can reduce turnover. A
Robert Half study, showed that 17 percent of good employees who quit their jobs
did so because of lack of recognition.
Recognition
builds confident employees. According
to Barbara Mitchell, a respected HR consultant, ”recognition shows confidence
in employees, and confident employees are more productive.”
Recognition
encourages innovation. It encourages employees to come up with better ways to do
a task resulting in higher productivity, lower costs or both.
Recognition
provides purpose for your employees.
Recognition is powerful because it answers a fundamental human need, the
need to feel valued in what we do.
Recognition
increases productivity. In their book “12:
The Elements of Great Managing,” Wagner and Harter drawing on ten million
workplace interviews noted that variations in recognition and praise account
for ten to twenty percent differences in productivity and revenue, as well as
customer engagement.
Recognition motivates repeat performance. Robert Cialdini, in his classic book
'Influence’ noted that the principle of consistency means that when you show
recognition of particular behaviors, you are encouraging more of the same in
the future. So be sure to recognize what you want to encourage. An added bonus
of focusing this way is that, due to the Law of Attraction, you are likely to
find more behavior worthy of recognition.