How Much to Budget for successful Employee Recognition?

We certainly don’t mean to be flippant, but the only plausible answer to this question is “Whatever it takes”! What we are certain about is that the vast majority of employee recognition programs are underfunded. Then again we sell these for a living so that’s what we should say….right?  Not really.  These are programs are underfunded because the vast majority of recognition programs are not measured with regard to any meaningful objective result that finance folks can touch and feel. 

There is a good deal of research showing that the companies with highest the employee engagement have the best bottom line results and that employee recognition is essential to improving employee engagement. While the studies are sound, in our experience, the C-suite hasn’t really bought into them.  It would be hard to find an executive who says he/she doesn’t agree with recognizing employees. But when asked how much to spend, there draw a blank. 

Recognition budgets are usually put together top down and the recognition program planners then try to implement a program that makes sure they don’t spend any more money than that.  Improving employee satisfaction, improving the culture, improving communications, improving anything takes a back seat to not spending any more than the given budget. 

Traditional employee incentive programs that did target a true bottom line result were budgeted differently.  Companies used a specific % of income during the program period as a method to determine how much to spend.  The % was 1-3% of income of the participants in the program for a long term (annual) program and 5% to 15% for shorter ones.  Or, they set aside a % of the sales or profits generated by the program as the budget. 

If you want to determine how much your senior management believes in the importance of employee recognition just do some simple math.  Take 100% of any monies you spend on any non-cash awards you use to recognize employees and divide that number by the number of your employees.  Then honestly ask yourself if you think that number would truly motivate you to improved performance?

So when you are considering a budget for employee recognition, the closer you can get to objective achievement numbers that can be measured, the closer you will get to a budget that will prove motivational.  Otherwise you will be left with taking the number you are given and trying to do the best with it. This is the recipe that produced the ubiquitous Person of the Month programs that were negligible in improving performance of your core employees.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net

Five Ways Social Media Has Helped Employee Recognition

Some would say that social media has become the greatest channel of communications ever invented.  It’s only been in existence since the mid 90’s and it’s mindboggling how it has taken over our lives from a social and a business standpoint.  To say it is ubiquitous is an understatement.  Whatever it may be, it has had an enormous impact on the recognition and reward business.

Here are some very important ways social media has transformed recognition since it showed up:

Program Consolidation
In the old days large scale award systems were run on main frame computers and were complex and unwieldly.  Remember the six foot stacks of computer printouts on your desk?  The time and cost to implement one was exorbitant.  Today using excellent software designed by many reward companies, these programs are run over laptops and on phones.  The programs are more consolidated and can handle multiple initiatives and manage all the usage data.

Instant Feedback
One of the most important elements of any reward or incentive program is feedback, the sooner the feedback the better.  Millennials don’t remember when we had to wait 30-45 days for the monthly reports to see how we were doing in our incentive program.  We live in a culture of instant feedback, and it was brought to us by social media.  This has become the standard. 

Instant Rewards

With the advent of electronic gift cards, a recognition manager can purchase a gift card code, email it to an award winner, the award winner can then take the code to a retail website like Amazon and redeem it for something they really want.  That can take thirty minutes or less.  Rewards have never been so easy to issue, and to be able to do that ten years ago would be unthinkable.

Comprehensive Providers
Traditionally the very large full service reward suppliers were the only ones who acted as strategic partners with clients to create things like ROI plans, marketing plans and on-theme messaging as basic services.  Now, even one-man shops with the experience can do it. The award field is wide open to all types of new and exciting creativity

Daily Recognition
In the past it was very difficult to manage and award individuals in the short term.  Today it can be done at a mouse click. Social media has increased our sheer daily engagement with each other and allowed organizations to keep them more engaged with employees on a daily basis.

Recruiting and Onboarding
Social media sites (for good or bad) have made our job activity viewable by anyone in our networks.  Recognition and achievement have become a major influence in work life; job hunters can get frank accounts of how well a company recognizes employees (a top driver of satisfaction).  From a hiring perspective recognition and rewards can be a chief consideration from day one.

Communication

The obvious advantage of social media is communications.  From start to finish it is the heart of recognition and engagement.  It makes personal actions more visible leaving fewer excuses for a lack of appreciation. With social media your communications can increase exponentially while communication cost decrease on the same scale.

Unquestionably social media and its attending technology have changed the landscape of the recognition and reward industry.  In the time it took me to write this post, I have sent out over 6000 emails to prospective customers about a new product we have.

For more information on Ultimate Choice Inc.’s products or services or other white papers please contact us at Ultimatechoiceinfo@cox.net