If your recognition initiatives hit these FIVE "E's," you're on your way to a successful and sustainable program with increased employee engagement and improved morale!
ENGAGE . First, you must capture the attention of the
participants - and this means ALL participants, leadership on down. This
engagement will create a CULTURE OF RECOGNITION rather than "just another
program."
EDUCATE. Everyone must understand the rules of engagement
and they must be simple and attainable for the entire population.
Everyone must have an equal opportunity to participate and be recognized.
Nothing will kill a program faster than the perception that only a few chosen
employees will ever be eligible.
EXCITE. Once the rules of engagement have been
established and communicated, you
must REINFORCE the communication so you are able to generate ongoing
excitement. This is the "water cooler effect" - the office
"buzz" around the program that has participants enthusiastic and
eager to play. This is often the most difficult element to achieve as it
must be sustained. You must stay creative, keep changing things up, and
continuously solicit your employees for feedback.
ENCOURAGE.
Once the program is up and running, KPI's are in place, and you have selected
the
award component, you must continuously ENCOURAGE. Your program should
be established with large and small behaviors that are both achievable and
aspirational to everyone. Frequency, frequency, frequency and lots of public
recognition.
EVALUATE. Finally, you must have a measurement tool in
place to evaluate program success. Engagement is an amorphous thing -
it's hard to get your arms around Engagement is a Practice, not a
Goal. Don't let it just be a "vanity metric." Decide what
spells success for your organization and do regular assessments and evaluations
of results.
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